Source: Andy Wibbels | Small business blogging and internet marketing tips from a blogging expert

How to Add Google Analytics to Your Blogger Blog

Yesterday we talked about Google Analytics, Google's free service that lets you track the performance of your websites and blogs from one simple, easy-to-use interface.

Grab Your Google Analytics Code Block

1. Login to Google Analytics at http://google.com/analytics/. The main Settings page loads.
2. Click on Add Website Profile. A form displays.
3. Select Add a Profile for a New Domain.
4. Enter the URL of your site or blog.
5. Select your country and time zone. Click Finish.
6. Analytics provides you with a code block - a swatch of HTML - to add to your site's pages.
7. Highlight the code block and then copy it by selecting Edit > Copy or Ctrl-C or Command-C.

Add the Google Analytics Code Block to Your Blogger Blog

1. Login to http://www.blogger.com/. The Dashboard loads.
2. Under the blog you want to add Analytics tracking to, click on Layout or Template.
3. Click on Edit HTML. An editing screen for your blog template's HTML displays. Don't freak out. Just scroll to the bottom.
4. Look for the end of the template. It'll look like:

(Google Analytics Code Block is going to go here!!!)

5. Put your cursor right before that tag.
6. Paste the Google Analytics Code Block by selecting Edit > Paste, Ctrl -V or Command-V.
7. Click Save Changes.

You have now added the Google Analytics Code Block to Your Blogger Blog.

Check Your Work

1. To ensure that you have successfully added the Google Analytics Code Block to your Blogger blog, go back to http://google.com/analytics/.
2. Next to your blog's URL it will say either Receiving Data (you were successful) or Tracking Not Installed (something is amiss).
3. If it said Tracking Not Installed, click on Check Status. Google then checks your blog for the Analytics Code Block and reports back if it find it or not.
4. If not, try re-pasting the Code Block in.

Day 23 - Wordpress Autoposting Intro

WORDPRESS DIRECT CONTENT SOFTWARE - Ed talks about why the powerful
Wordpress Direct autoposting feature must be used properly to get
a good result. He also shows you how to access this feature from
within your Wordpress Direct account. Remember, today is just an
introduction and you should not use this feature until it is
explained in more detail later in the Challenge.

PODCAST WITH ED & GURUBOB - Ed and GuruBob talk about the real
purpose of the Thirty Day Challenge and answer some great questions.

The video runs a little over 5 minutes and the podcast is just
under 40 minutes.


CLICK HERE TO GET THE DAY 23 LESSON
http://www.thirtydaychallenge.com/members/training08/day23.php

Day 22 - Manage Your PPC Account

MANAGE YOUR PPC ACCOUNT - Caro reveals some handy information about
managing your maximum CPC (cost per click), your CTR (click through
rate), and your ideal ad positioning. She also shows you a few
tips on conversion tracking, and how to evaluate when it's time to
delete a keyword or ad.

The video runs about 10 minutes.


CLICK HERE TO WATCH THE DAY 22 VIDEO
http://www.thirtydaychallenge.com/members/training08/day22.php

Day 21 - More on AdWords

GOOGLE ADWORDS KEYWORD RESEARCH - GuruBob introduces another
feature of Market Samurai that helps you find keywords to use with
your Google AdWords campaign.

MORE GOOGLE ADWORDS - Caro shows you how to add additional keywords
to a campaign and create new ads using those keywords. She also
explains split testing, how the Quality Score works and how it
impacts the cost of your ad campaigns.

The videos run about 20 minutes.


CLICK HERE TO WATCH THE DAY 21 VIDEOS
http://www.thirtydaychallenge.com/members/training08/day21.php

Day 20 - Getting Started with AdWords

GETTING STARTED WITH GOOGLE ADWORDS - Caro takes you step by step
through the entire process, from setting up your AdWords account,
creating your first ad campaign, setting your daily budget,
creating your first ads, and setting up your keywords.

The videos run about 20 minutes.


CLICK HERE TO WATCH THE DAY 20 VIDEO
http://www.thirtydaychallenge.com/members/training08/day20.php

Day 19 - Increase Traffic to Your Blog (PPC)

HOW TO INCREASE TRAFFIC TO YOUR BLOG - Ed talks about why free
traffic isn't really free. He then introduces the various types of
paid traffic, and lays out why pay per click advertising is the
logical next step. And for those short on cash, Ed explains why
pay per click advertising is optional and how you can still make
your first dollar without spending a cent.

The video runs about 15 minutes.


CLICK HERE TO WATCH THE DAY 19 VIDEO
http://www.thirtydaychallenge.com/members/training08/day19.php

Day 18 - What Does the Data Say?

WHAT DOES THE DATA TELL YOU - Ed explains why traffic is the key to
the decision process, the importance of the magic number 200, and
what to do if you don't have enough visitors. He also explains why
you must know the difference between broad match, phrase match and
exact match to analyze your results correctly. He also talks about
taking the emotions out of your analysis and why a failed test is
not a character assessment.

The video runs about 20 minutes.


CLICK HERE TO WATCH THE DAY 18 VIDEO
http://www.thirtydaychallenge.com/members/training08/day18.php

Day 17 - Check Your Blog Rankings

CHECK YOUR BLOG RANKINGS - GuruBob shows you how to set your Google
search preferences to 100 results, and how to check the ranking in
both phrase match and broad match.

The video runs just under 5 minutes.


CLICK HERE TO WATCH THE DAY 17 VIDEO
http://www.thirtydaychallenge.com/members/training08/day17.php

Day 16 - Creating an Ezine Article

CREATING AN EZINE ARTICLE - Caro explains the best way to create
your account, submit your article, and optimize it for your
keywords. She also explains the importance of reviewing the Ezine
Articles Terms of Service and Editorial Guidelines to ensure that
you are following best practice when using.

WORDPRESS DIRECT UPDATE - Guru Bob explains some must know updates
to Wordpress Direct.

The videos run about 20 minutes.


CLICK HERE TO WATCH THE DAY 16 VIDEOS
http://www.thirtydaychallenge.com/members/training08/day16.php

Day 15 - Setting up Weebly Site

SETTING UP A WEEBLY SITE - Dan's back and introduces Weebly. He
shows you how to use the Weebly Elements to layout your site, get
your first article published, insert your links, and insert the RSS
feed of your Wordpress Direct site.


The video runs just under 15 minutes.


CLICK HERE TO WATCH THE DAY 15 VIDEOS
http://www.thirtydaychallenge.com/members/training08/day15.php